Our Story: Creation of after5

At After5, we are committed to revolutionizing the sunless tanning industry. Founded in 2025 by Olivia Starks, a seasoned spray tan artist with over six years of experience, our mission is to create inclusive and effective self-tanning products. We recognized a significant gap in the market: the need for a sunless tanning solution that caters to all skin tones without the risk of an undesirable orange hue.

Our flagship product, the Original Gradual Tanning Water, exemplifies our dedication to quality and inclusivity. Formulated with skin-loving ingredients such as hyaluronic acid, jojoba extract, and coconut extract, our products not only provide a natural, sun-kissed glow but also nourish the skin. Research indicates that over 70% of individuals are concerned about the harmful effects of UV exposure, which is why we prioritize creating mess-free applications that are safe for all users.

We understand that self-care is an essential aspect of overall well-being. Therefore, our range of sunless tanning waters and self-care products is designed to enhance your beauty routine while promoting healthy skin. Our commitment to sustainability ensures that all ingredients are responsibly sourced, aligning with our values of environmental stewardship and consumer health.

As we continue to innovate and expand our product line, we remain dedicated to providing our customers with effective, safe, and inclusive sunless tanning solutions. Join us on this journey towards a healthier, more radiant complexion.